Reserve Price Setting

Setting the reserve price of assets from a transaction and/or auction process is a complex process that requires understanding of various dimensions ranging from a deep understanding of the inherent structure of the assets and the context within which these are positioned, the eco-system within which these assets perform at their best and maximize returns, understanding the limits of these eco-systems, psychology and approach of the market towards transacting such assets, and, most importantly, value of the underlying assets for which the reserve price must be set. KZEN has an excellent team of professionals with extensive experience and knowledge of reserve price setting right from valuing the underlying assets and providing strategic advisory for setting reserve price with the objective of maximizing proceeds from the same of these assets.



Sachin Gulaty


IBBI Registered Valuer
(Land & Building)